September marks the end of summer and brings the comfortable and refreshing feelings of fall. For us, it also marks the start of business planning for the new year. While, of course, we review the numbers and set new goals (and many other specifics), we also focus on our vision, mission and core values. How are we doing as a team in reference to the vision, the mission and the core values?

I like to think of it this way: our vision is where we are headed. It’s what I see the company becoming if we do things right. Our mission is more day-to-day – what are we doing daily to help achieve the vision? Our core values are what is ingrained in the company at all times and is shared and taught even before an employee joins the team.

Practicing What We Preach  

Something I’ve learned in my 28 years in the business is that only a small percentage of contracting companies have developed a vision, mission and set of core values. Of this small percentage, an even smaller number actually teaches and utilizes them. Many of the companies only have a vision, mission or core values because they feel as if they are supposed to – they read it in a book or learned it in business school. It is rarely used in business planning or to train employees to make the company the best it can be. They may be in the company handbook or appear on a sign on an office wall, or even used for marketing, but rarely are they actually seen or reviewed.

As the president of Roofing & More, it’s my job to ensure that we don’t become those companies and that we stick to the ideas we’ve developed. I never want our employees to read about them in a handbook and never see it again or walk right past them as they enter the office. Our values should not blend in – they should be a major focus.

Looking Ahead 

I do this by reminding myself of these three things and instilling them in our business planning. When the leaders are focused on the vision, mission and core values, it trickles down through the team and all the way to the customers. That is how we can better serve each other as a team, better serve our customers, and better serve our community. Give Roofing & More, Inc. a call at (571) 410-0274 or complete our online form for a FREE estimate for your home improvement project!