One of the biggest mistakes that roofing contractors make is building their business as if they were the customer. This means that their processes have everything they might want if they were to hire the company for their own home. Unfortunately, this method leaves some of their customers unsatisfied. Everyone is unique, and what one person wants out of a product or warranty may differ from what another wants. At Roofing & More, Inc., we’ve learned that we can offer “more” to our customers by literally offering more options.
Solutions for Every Customer
We’ve found that the best method for satisfying every customer is to offer a good, better and best option. In order to determine which one is right for them, we talk with them in detail, making these considerations:
1. How long are they planning on staying in the home? If a customer is planning to sell their home within a year or two and know they need a new roof, whole-house window replacements or even just a new door, they may not want to choose the “best” option. If someone is building a new home or renovating a home that will be in the family for generations, they might be seeking high-quality products that are built to last for years and years to come.
2. What is the budget? Of course, one of the biggest factors in making home improvements is budget. Sometimes repairs are necessary to pass an inspection or maintain the structure of a house and protect what is inside. Having good, better and best options means you can try and fit every customer’s budget.
3. The warranty. Manufacturers offer different warranties for different products, and sometimes this is the most important consideration for customers. If that customer looking to sell their home wants to increase value by offering a transferable guarantee on the home’s materials, they are going to choose the “best” option with the longest warranty, even if they don’t plan to stay.
4. The customer’s personality. Sometimes, the best way to help a customer decide on the product is to just talk to them and understand their personality. Many customers just want peace of mind. For example, how with the home hold up each season or when they experience a very strong storm?
Get More With Roofing & More
At Roofing & More, we know our customers and our community. Each customer and home is different, and we love being able to offer them “more” by giving them the right product for their unique home. To discuss our good, better and best options, call Roofing & More today at (571) 410-0274 or complete our online contact request for a FREE in-home consultation and estimate.
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