Often when companies use taglines for their brand, placing
them across business cards, company vehicles and social media, they have chosen
the tagline themselves. The tagline is what the company wants to be, or
wants to be perceived as by potential customers. You may have even seen the
Roofing & More tagline: “INTEGRITY ... That Makes a Difference.” However,
there is something a little different about the way we chose ours, and the
reason we choose to show it off to the world.
Personal Values & Doing Business
Though we strive to be the best, the fastest and very price-competitive, our tagline doesn’t promise to be the best at anything we do, or the fastest, or the lowest quote. It isn’t a marketing tactic to try and sell someone on our company over the next. As the president of Roofing & More, I try and use my personal values when it comes to business as well, and integrity is the center of who I am and how I run our company, and thus has become one of the core principles at Roofing & More. Above all else, we do business with integrity.
What does that mean? Integrity, by definition, is “the quality of being honest and having strong moral principles.” When applied to a business setting, this means always being honest with customers and with each other. When an issue arises, sometimes it’s easy to begin pointing fingers at others, and suddenly everything else begins to go wrong and the customer leaves the situation unhappy. Integrity means that instead, we look inward to examine our own faults and try to make the situation better and leave the customer with a positive outcome.
A Reminder of What Makes Us Stand Out
In fact, that is how we received our tagline. I didn’t choose it to make a point about my personal values, but instead heard it from a customer and friend who believed it about our company. After he said it, the phrase stuck with me. I like to use it as a reminder to my team, and a reminder of what makes Roofing & More stand out. Integrity isn’t something that you yourself decide if you have. You can work for it, even strive for it, but the reward is when others see it in you.
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