I spoke with a friend recently who was having a difficult time finding a roofing contractor willing to come make a repair on his roof. The contractor only wanted to do full replacements at this time – no repairs. With today’s housing market and demand for residential contractors, it makes sense that many roofers are picking up higher-value roof replacement jobs and avoiding projects that are only repairs.
The Downsides of Roof Repairs
Roof repairs are one of the most complex and difficult parts of the business, because repair jobs have the most moving parts. Often products that already exist on the roof have been discontinued and are difficult to find. The color may also be hard to match, and the profile. Your employees may be driving quite a distance for a smaller ticket item as well. It is certainly easier to tell the customer “We don’t do that” or that they need a full replacement, even though their roof may only be 10 years old.
Despite these challenges, we continue to schedule repairs for our customers. At Roofing & More, we see value in doing the hard stuff – not only for the benefit of our business, but for the benefit of our customers as well.
What’s Best for the Customer
One of my priorities as a business owner is to treat our customers as I would treat my own family. I never want to see our customers tricked into a full roof replacement when they might not need it, spending a much larger amount of money than the actual issue would have cost to repair. If we can help them take care of their home without unnecessary upselling, we stay true to our company vision and mission.
Of course, helping the customer also helps us build relationships and repeat business. They now have found a trusted contractor who doesn’t sell them something they don’t need. When the time does come for a roof replacement, we can be there for them again.
This is why we do roof repairs: it may not be the easiest, but it lets us do the best thing for our customers. Do you need a roof repair? Give Roofing & More, Inc. a call today at (571) 410-0274 or contact us online. We would be happy to serve you.
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